The website that I choose is
the Ibanez official website. This website use the clearly description and nice
organization to show their product. It’s really easy for customers to choose,
and clearly show the advantage and disadvantage for each model.
First, the purpose of the
website is selling instrument. The website uses several ways to present
their products. Also this website is trying to present their products in many
different ways. For example: when you enter the website. It will show several
of their new products with some famous rock stars. When you click on the
product you want to see, you will automatically enter the product page and the
data is shown up on screen. It uses pictures, data comparison, and words description
to show their products. It’s really easy for their customers to compare the
advantage and disadvantage. I think this website reach the purpose by this kind
of presentation.
Secondly, the audience of the
website is instrument player. This company can sell more of their products by
knowing their audience. Also, there are
some places in the website present that well. For example: each model of guitar
have different famous guitar player as a signature. The company uses the famous
guitar players to represent the products in order to get customers interested. I
also think the second audience of their website should be their competitors. Nowadays
guitar industry is really mature. Each
company have best product to represent their company. Ibanez website is also
trying to awe their competitors.
Finally, the style and rhetoric
using is way to the point. I like the way this website use different style for
different product. For example, if you click on the electric guitar page, the
style is heavy metal. If you click on the hollow body, it will change the style
to soft. The website use the performance of each product to decide the main
style of webpage, it also showed the feature of each product.
work cited
Ibanez Guitars. Ibanez. copyright @ 2013. web. 09 Nov 2013.
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